When it comes to classic rock, few bands have made a larger impact on rock music and pop culture than Queen. This fall, School of Rock, the leader of performance-based music education, is celebrating that legacy by showcasing the new Queen biopic, “Bohemian Rhapsody,” in theatres November 2, 2018. The music education franchise and Twentieth Century Fox Film will team up in a variety of co-marketing programs, including PR events, in-school curriculum, promotions and sweepstakes.
On September 5, Freddie Mercury’s birthday, School of Rock is teaming up with Twentieth Century Fox Film to put on a once-in-a-lifetime press day where entertainment writers will interview the cast of “Bohemian Rhapsody” and also be invited to learn and play iconic Queen songs, taught by School of Rock staff and students. This press experience will allow writers to experience the thrill of performing Queen’s classic songs before enjoying the band’s live performance at their Las Vegas residency show later that evening.
School of Rock will also incorporate Queen songs into its current curriculum across its more than 210 schools. Students will learn traditional music concepts through the performance of Queen hits such as “We Are The Champions,” “Another One Bites the Dust” and more.
“It’s a natural fit for School of Rock to partner with Bohemian Rhapsody,” says Rob Price, CEO of School of Rock. “Our revolutionary curriculum is designed to reinvent music lessons through learning and performing classic rock. Through School of Rock’s collaboration with this film we know the next generation of rock musicians will have a greater appreciation for the legacy of Queen’s music.”
Select School of Rock locations will even be invited to private screenings of the film to celebrate the release.
This partnership will allow School of Rock students to become more familiar with Queen’s iconic music catalog while School of Rock staff guide them through the complex, inspiring songs the British band has made rock staples.
“Bohemian Rhapsody” comes to theaters on November 2nd.