School of Rock, the world’s leader in performance-based music education, is proud to announce School of Rock GearSelect. This is a group of partnerships with the most innovative providers of musical instruments, accessories and tools in the world. The brands involved include heavy-hitters such as Fender® (guitars and amplifiers), Zildjian® (cymbals), Vic Firth® (sticks and mallets), Roland® (keyboards/electronic drums) and Earasures® (hearing protection), as well as a portfolio of brands distributed by Hal Leonard®, including Gretsch® (drums), Gibraltar® (drum hardware), Remo® (drum heads), Blue® (mics), Avid® (Pro Tools recording software), Samson® (audio), GeerFab® (acoustic treatments), Tycoon® (hand percussion) and Hal Leonard® print music publications.
Through GearSelect, School of Rock will be working with its new partners on original content, artist access and special events. Partner brands will be front and center in School of Rock music video productions, live performances and marketing platforms. Brands also have the opportunity to tap into School of Rock students’ insights and feedback to help shape product and customer strategies.
School of Rock will feature GearSelect partners’ world-class products to its community of 30,000 students around the world each year. This will come to life through collaboration on sourcing partners’ gear for schools, introducing instructors and students to their brands, and reducing obstacles for younger artists to get professional level gear.
According to School of Rock CEO, Rob Price, “School of Rock already offers unmatched musical development. Adding GearSelect will substantially improve the quality of our students’ playing and performing experiences.”
Fender was the first partner to join GearSelect. Fender CEO Andy Mooney observes, “School of Rock has an unmatched opportunity to help shape tomorrow’s players. We are excited to leverage this powerful partnership to maximize the exposure of these young artists to Fender’s innovations.”
While GearSelect will expose School of Rock’s community to a wide range of products, the company realizes that schools and students will need other categories of equipment or special requirements. To support this, its schools, staff members and students will have the additional support of Chicago Music Exchange. In addition to its flagship store in Chicago, CME offers an extraordinary ecommerce platform and exceptional support through a dedicated concierge and special programs for School of Rock Students.