HOW WE STAND OUT
OUR MUSIC SCHOOL FRANCHISE HAS CREATED A UNIQUE POSITION THAT CHALLENGES THE STATUS QUO
It’s an amazing thing to watch a child go from being bashful and self-conscious to having the confidence to stand on stage and play “Free Bird.” Or “Bohemian Rhapsody.” Or “Thunderstruck,” or whatever their jam is. Because once that painfully shy child gets a taste of what it’s like to command attention and respect — and have fun doing it — there’s really no turning back.
Our franchise stands out among music school businesses by engaging kids in a unique way. We teach them rock music that resonates with them and the fundamentals of playing with a group of musicians on stage.
WE PLAY MUSIC THEIR WAY
Our music school franchise has been in business for two decades. We charted a path that veered sharply away from the staid, repetitive boredom that traditional music lessons have long been known for. Choosing among five instruments found in a typical rock band — keyboards, bass, guitar, drums and, yes, vocals — students can sign up for our music programs as early as preschool age. They can be on stage at age 8. By the time they’re teenagers, if they’re good enough to make the cut, they might even go on tour with our AllStars band.
By engaging students with music they love and teaching them the fundamentals of playing live shows with a group of fellow musicians, we build up a loyal customer base that is happy to keep returning for more great shows. They also spread the news of School of Rock to their friends; about 70%-80% of our enrollment comes from customer referrals.
DOES MUSIC MAKE KIDS SMARTER?
Studies have shown that students who took performance-based music lessons scored higher on SAT tests.
Source: College Board, National Association for Music Education
“If you look at the people that are still doing the one-on-one paradigm, typically, you have a student going in and he or she will learn music fundamentals out of a music book,” says Chief Development Officer, Anthony Padulo. “The disconnect there is that many students start taking lessons because they’re ultimately inspired by seeing their idols up on stage.
“Whether it’s Led Zeppelin or Green Day or a whole slew of other bands, the kids are thinking, ‘Man, I want to be that person up on stage.’ Instead, they’re playing ‘Mary Had a Little Lamb’ out of a sheet book. It becomes a spiral where they’re not really inspired, so they don’t practice. They don’t move forward and then, the next thing you know, three months later, they’re done with lessons.”
WHAT YOU SHOULD KNOW ABOUT US
- Our students perform 4,000 live shows every year at events including Gathering of the Vibes, Lollapalooza, MoPop and Summerfest, and at venues such as Red Rocks Amphitheatre, Rock & Roll Hall of Fame and Los Angeles hotspots on the Sunset Strip
- Ranked No. 1 Child Enrichment Program by Entrepreneur magazine in 2017
- Ranked in Entrepreneur’s Franchise 500 for 2017, our sixth year to be included since we started franchising in 2007
- We grew 59 units between 2014 and 2016
- Ranked by Franchise Times magazine’s Top 200+ in 2016
- Ranked by Franchise Times’ Fast and Serious Top 20 Smartest Growing Brands in 2016
WHAT WE OFFER FRANCHISEES
As a franchisor, we can’t make any sort of promises about profitability and revenues, beyond showing you our past financial performances. We’ve demonstrated that our brand can go the distance; we’ve been going strong for two decades and have added 59 units in the last three years alone. That speaks to the stability and sustainability of our franchise as a smart investment.
A team of School of Rock artist mentors took a group of AllStars students on tour in the summer of 2016, and were clearly just as excited as the students.
As a prospective buyer, you’ll want to do your own research and due diligence.
But one thing we can promise you: As a School of Rock franchise, you will be helping to change children’s lives through music in a meaningful way that will have long-lasting impact.
With your staff of instructors, usually about 20 or so part-timers per school, you’ll be working day after day with professional musicians passionate about teaching their skills to children. And you will be afforded support from franchising experts who are just as connected to music as you and your staff are.
“The programs we’re best at teaching are the ones that are group-focused and involve other kids. That’s what we do best,” says Sam Dresser, Vice President of Knowledge Management and Engagement. “It happens to be one of the best points of differentiation in what we offer versus what potential competitors offer, and it also happens to be the most profitable type of programming, because it’s a one-to-many format. And those programs also lead to higher tenure.
Kids who are in those group programs stay longer, and they’re much happier with the experience that they’re getting.
To learn more about how you can own your own School of Rock music education franchise, please continue to explore our research pages. To start a conversation, fill out the form on this page, and we’ll call you to talk about your opportunities.