Global Franchise Magazine featured School of Rock in its Behind the Brand segment of the August 2020 issue.
As School of Rock comes hot off the heels of a recordbreaking year, the musical franchise favorite shifts strategy to weather the COVID-19 storm.
NAVIGATING UNCERTAIN TIMES
With the rise of a global pandemic and ‘stay at home’ orders being issued earlier this year, School of Rock has taken swift action to offer students new ways of staying engaged with music. School of Rock Remote, the brand’s online one-on-one music education program, allows students to take music lessons online. This program continues students’ musical journeys in a way that prioritizes well-being through social distancing. As restrictions are lifted and some School of Rock locations are able to re-open for in-person lessons, the brand has instituted strict safety policies such as required face masks, mandatory hand sanitation, social distancing guidelines, along with physical partitions between students and rules precluding students from sharing instruments.